Our Co-founder Roz Chandler speaks with Phoam Labs ahead of their exciting new product launch — about her passion for flowers, and how she has built a brand rooted in sustainability and a deep love for all things floral.
Meet Roz Chandler — an award-winning British flower farmer and florist whose passion meanders through every corner of the flower world. From nurturing stems in her fields to arranging, teaching, and championing beautiful British-grown flowers across both retail and wholesale.
She's also a bestselling author and a gifted storyteller, generously sharing her knowledge through social media, newsletters, and a wealth of free resources on her website. Somehow, she's also found time to host her own podcast — The Cut Flower Podcast — where her fondness for a good old chat truly shines.
Phoam Labs founder Dundee Butcher had the pleasure of being a guest on Roz's podcast, but today we turn the tables, asking Roz about her passion for flowers and how she's built a brand rooted in sustainability and a deep love for all things floral. The conversation winds through Roz's earliest gardening memories, the founding of Field Gate Flowers, the long path from marketing director to flower farmer, and the moment she knew teaching had to be a part of her life.
It is a generous, candid conversation about what it actually takes to build something honest in this industry — and why the next generation of florists need not just better tools, but a better story.
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