The floristry industry is at a crossroads. We sit down with Professor David Bek of Coventry University — a leading expert in sustainability and the flower industry — to explore the challenges and the way forward.
The floristry industry is at a crossroads. As the demand for fresh flowers continues to grow, so do concerns about the environmental and social impact of global cut flower production, sourcing and transportation.
To explore this crucial topic, Roz interviewed David Bek, Professor of Creative Economies and Ecological Sustainability at Coventry University. Professor Bek is a leading expert in sustainability and the flower industry, and the conversation — which aired on The Cut Flower Podcast — shed light on the challenges facing the industry and the steps florists, consumers and growers can take to create a more ethical and sustainable future.
The discussion ranges across air miles, labour conditions in Kenya and Colombia, the rise of the British cut-flower sector, the limits of certification schemes, and what an honest sustainability conversation looks like at the level of an individual florist. It is essential listening for anyone trying to make sense of the data — and the responsibility — behind every stem we sell.
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